Last year the Environmental Working Group (EWG) launched an online petition campaign calling on Revlon and L’Oreal to stop using what they have identified as dangerous ingredients having a profound impact on consumers by putting them at risk with chemicals associated with cancer and endocrine disruption.

In response to the petitions over 100,000 signatures demanding change, Revlon announced (December  2014) that they had already removed isobutylparaben and isopropylparaben and are in the process of reformulating a product that contains butylparaben. In addition, the company said it had already removed the formaldehyde releaser DMDM hydantoin from its products and will remove quaternium-15 as well.

Will Other Brands Follow Suit

As consumers increasingly become aware and demand more cosmetics safety, public pressure and grassroots public policy campaigns are likely to force brands to both rethink and better communicate chemical formulations. While Revlon has published on their website their Safety Methodology, Product Safety, and Ingredients Listing guides- many consumers don’t know these official documents exist leading to what was an uphill battle of communicating their position and the quality and safety of their products.

While it’s too early to tell if other brands will follow Revlon’s lead many will, however, begin to lay the ground work on their individual next steps.  Included in those next steps with be the FDA’s plan to issue new rules regarding triclosan, a formaldehyde releasing chemical.

Now that Revlon has answered the EWG’s petition… will L’Oreal?


{Image: brydie}

1938 is the online magazine blog for Well-Kept Beauty, formally entitled Primer.

One Comment on “Revlon Removes Toxic Ingredients

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