As we start a new a new year, now is the perfect time to rethink our makeup and skincare routines while tossing out old expired beauty products for good.

Although it may be tempting to hold on to every last bit of powder or drop of liquid concealer it id time throw out discolored, runny or lumpy cosmetics that are clogging up your makeup bag, vanity table, and medicine cabinet  – and clogging up your pores causing blemishes and even bacteria buildup.

Here, are a few tips to get you New Year started off right with healthy skin and flawless makeup.


This is a common beauty fact a larger number of beauty enthusiasts know – mascara is a breeding ground for bacteria and should be replaces every 3 months which is right about the time it starts to get clumpy and dries out. Likewise, liquid eyeliner also has the same short lifespan.  Last but not least, serums should be replaced every 3 to 6 months.  Just remember the clock starts counting once you open a product, so you may have to do some initial guessing on when you first popped the bottle open.


Anything dry like powdered foundation, blush and eye shadows can last up to two years, if you care for them properly by keeping them out of the sun while their liquid, compact or cream counterparts generally last for only a year. Moisturizers will last from 6 months to a year depending on their ingredients.

Lipstick and lip liners will also last for up to two years, however, when they become a little stiff or smell when applying it’s a good bet they are well past their prime. Again, remember the clock starts counting once you open a product, so you may have to do some guessing.


  • Discoloration, runny or lumpy consistency
  • Strange odor, strong alcoholic scent
  • Different texture on the skin
  • Dries out, becomes clunky
  • Color separates in foundations and liquids
  • The product stops performing


  • Tighten lid of product after each use.
  • Wash your hands before use.
  • Ensure each product is stored properly, in cool places and away from sunlight
  • Write the date you opened and began using the products on the product container – this will begin your time countdown to expiration. (We are working on making this a easier and more enjoyable task)
  • Toss out any eye products after any infections

This may seem overwhelming at first glance, but don’t fret because it’s not as bad as it seems. Once you create a clean slate and begin tracking your expiration dates it’s something you can due on mental autopilot.

Sheena is the founder of Well-Kept Beauty and Editor of 1938. She is a beauty/retail lobbyist and self-proclaimed lipstick maven loving and living life as a #wellkpetbeauty.

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